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Translation. It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.
- Sales Rank: #454914 in eBooks
- Published on: 2012-10-02
- Released on: 2012-10-02
- Format: Kindle eBook
Review
“Nataly Kelly and Jost Zetzsche have assembled a treasure trove of interesting and entertaining stories to show how translation and interpreting affect all aspects of life. Anyone with an interest in languages – both spoken and signed – will enjoy this book.”
—Marlee Matlin, Academy Award-winning actress
“A fascinating book about language and the importance of translation. Kelly and Zetzsche demonstrate how technology and translation help build communities and expand the quest for knowledge on virtually every subject.”�
—Anthony Salcito, Vice President of Education, Microsoft�
“Nataly Kelly and Jost Zetzsche have done essential work in capturing the stories behind translation, and how we all experience its value every day.�As they observe, ‘Right this very minute, translation is saving lives, perhaps even yours.’”
—Laura I. Gomez, Localization Manager, Twitter
“Found in Translation�is a meditation, an expos�, and practical guidebook to humanity's continued, painstaking ascent of our monumental tower of Babel.�Without language diversity, we would be intellectually impoverished, and with it we are enriched. But without translators to interpret and bridge that diversity, we would remain ignorant and isolated, locked each of us in our own native tongue's limited worldview.”�
—K. David Harrison, PhD, Swarthmore College and National Geographic Society
“This is by far the most meaningful book on the subject of translation that I have ever seen. The authors have managed to entertain, inform, and show how translation impacts all aspects of our life, from health to business to entertainment and technology, all supported with real-life examples.”
—Ghassan Haddad, Director of Internationalization, Facebook
“During times of war, weapons make the difference. During times of peace, battles are won in conference rooms -- and those who can most clearly communicate their messages win. Found in Translation demonstrates to us all that translation and interpretation are the most intelligent weapons for triumphing in commercial, financial, or diplomatic settings.”
—Olga Cosmidou, Director General for Interpretation and Conferences, European Parliament
“Nataly Kelly and Jost Zetzsche focus in on what is the core issue for diplomats, entrepreneurs, non-governmental organizations and everyday working people alike: language. With information now flowing both globally and instantaneously, translators and interpreters have already ascended into the ranks of the indispensable.”
—Sunder Ramaswamy, President and Frederick C. Dirks Professor of International Economics, Monterey Institute of International Studies
From the Inside Flap
Translation affects every aspect of your life - and we're not just talking about the obvious things, like world politics and global business.
Translation affects you personally, too. The books you read. The movies you watch. The food you eat. Your favorite sports team. The opinions you hold dear. The religion you practice. Even your looks and, yes, your love life. Right this very minute, translation is saving lives, perhaps even yours.
Translation influences everything from holy books to hurricane warnings, poetry to Pap smears. It's needed by both the masses and the millionaires. Translation converts the words of dictators and diplomats, princes and pop stars, bus drivers and baseball players. Translation fuels the global economy, prevents wars, and stops the outbreak of disease. From tummy tucks to terrorist threats, it's everywhere.
This book will help you see how the products you use, the freedoms you enjoy, and the pleasures in which you partake are made possible by translation.
About the Author
Nataly Kelly is an advisor in the areas of language services and international business. She is the Chief Research Officer at Common Sense Advisory, an independent market research firm dedicated to language services and technology, located in the Boston area. A former Fulbright scholar in Ecuador, she is a certified court interpreter for Spanish.
Nataly first began working in the language services industry as a telephone interpreter in 1996. As a blogger for the Huffington Post, she writes about all things multilingual. A native of Mason City, Illinois, she has formally studied seven languages, has traveled to 36 countries, and has obtained higher education on three continents. She currently resides in New Hampshire.
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She is the author of Telephone Interpreting: A Comprehensive Guide to the Profession, a book about over-the-phone interpretation. Subscribe to her free newsletter for interpreters at interprenaut.com. Find her on Twitter as @natalykelly.
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Jost Zetzsche is an accredited English-to-German translator, a consultant in the field of localization and translation, and a writer on technical solutions for the translation and localization industry. A native of Hamburg, Germany, Jost earned a Ph.D. in the field of Chinese history and linguistics from the University of Hamburg in 1996.
Jost joined the translation industry in 1997, supervising company operations for a staff of 60 at a localization and technical documentation provider. He has led or participated in localization projects in many major software, web, and documentation environments. In 1999, Jost co-founded International Writers' Group in Oregon, where he lives today. �
He is the author of A Translator's Tool Box--A Computer Primer for Translators, now in its ninth edition. Subscribe to his free computer-related Tool Box newsletter for translators at� internationalwriters.com/toolkit/. Find him on Twitter as @jeromobot.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Light, passionate and sound
By M. T. Crenshaw
Have you ever watched a foreign movie with subtitles and, while watching a scene, you were a bit puzzled because there was some sort of disconnection between the action and the subtitles?
Found in Translation is a a very entertaining unpretentious light-hearted book written by a professional translator and a professional interpreter. The authors are passionate about what they do, and are good at what they do, and their enthusiasm and expertise shows in the book.
The book is a well-structured collection of stories that revolve about translation and interpretation coming from professionals all over the world not just the authors. We see the role of translation in wars, politics, diplomacy, the health system, newspapers and magazines, media analysis, online network sites (Facebook, Google, Twitter, Wikipedia), History, business, multinational companies and brands, the Justice system and international courts of Justice, marketing, rescue missions overseas, International Courts and multinational institutions, sports events, stock market, Literature, the Bible and other religious texts, beauty pageants, dating sites, porn, wines descriptions. TED talks, and much more! There are many delightful bloopers and anecdotes that show the impact that a bad translation can have in our daily life and the world.
Why we need translation or translators in the age of globalisation? Why is important having good translators? Are machines ever going to replace translators? What about Google Translate and Translating programs? Which fields require of translation and interpretation? Wouldn't it be nice if everybody spoke English so we do not need to translate? What does translators do? How do you translate Creole languages or words that do not exist in your language? Or vice versa? Does a good translator finds easy to translate everything in his language/s of expertise? The authors reply to these and other pertinent questions and offer an overall view of where translation is, whether you notice it or not, see it or not, or you think you need it or not.
The target of the book is the general public, so the language used and the approach to the subject is light and easy to understand. No jargon. Beyond the interesting anecdotes, there is the realisation that translation and interpretation are something more that a conversion of language X into language Y, and that translation pervades the world we live in. This is NOT a manual on translation or a book on translation theories, methodologies or techniques, or on the History of translation. No boring stuff!
I missed more focus on areas as translation of historical and anthropological texts, which provide the modern translator with some specific challenges. but this is just me. Yet, one of my favourite episodes, the one of the Treaty of Waitangi, which I have had the pleasure of seeing in person, is in the book.
0 of 0 people found the following review helpful.
Great Read
By Amir Richard
A must read for everyone who works or thinks globally.
21 of 21 people found the following review helpful.
Enjoyable, Informative and Entertaining Read
By Barry S. Olsen
Just finished reading "Found in Translation" on a long flight home from Latin America. I enthusiastically recommend it to anyone who works with foreign languages, has studied a foreign language, or is curious or even skeptical about the value of learning another language. As the authors show, translation is in everything, whether we recognize it or not. Nataly Kelly and Jost Zetzsche have pulled back the curtain to show us how the often unseen language industry keeps 21st century government, commerce, culture, and religion humming along.
If you work as a translator or interpreter, reading the book will inspire you. Give it to your friends and family, and they will be entertained as they learn about what you do. If you know little about foreign languages or translation, reading this book will take you places you have never been and give you a glimpse of what it is like to be on the border where two languages--two cultures--meet and what it is like to shoulder the burden of helping both sides understand one another.
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